Asrar Fashion Show Second Edition

3 - 6 May 2026 | The Canopy Banqueting & Conferences, Riyadh

Reasons to Exhibit at ASRAR

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An elitist vision

Get your brand in front of buyers, celebrities and influential media.

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Strong network

Connect with distributors, regional retailers and industry icons.

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Direct Market Insight

Observe the latest trends and consumer reactions in an interactive luxury environment.

Redefining Fashion And Beauty in the Kingdom of Saudi Arabia

Prepare to be captivated by the brilliance of ASRAR, an event exclusively dedicated to beauty and fashion professionals. This ground-breaking event will unite industry experts, manufacturers, suppliers, and innovators to showcase the latest trends, products, and technologies shaping the world of beauty and fashion.

ASRAR Zones

Presents a captivating journey into the world of beauty, fashion, and weddings, designed to inspire and empower every attendee. This groundbreaking event in Riyadh will bring together a vibrant showcase of international, regional, and local exhibitors from three distinct zones:

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The Ultimate Destination for Fashion & Beauty

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Luxury bags and shoes area

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Beauty & Fragrance Pavilion

Who's coming

Those interested in fashion & beauty

Stylists, editors and influencers

Those interested in beauty & luxury lifestyle

Celebrities & the media

Who should be involved

Luxury fashion brands and designers

The finest fragrance and skincare brands

Manufacturers and distributors of jewellery and accessories

Women's Shoes and Bags Brands

Our charity partner

Charity Partner

Our Sponsors

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