18-20 January 2026
The Canopy Banqueting & Conferences, Riyadh
Prepare to be captivated by the brilliance of ASRAR, an event exclusively dedicated to beauty and fashion professionals. This ground-breaking event will unite industry experts, manufacturers, suppliers, and innovators to showcase the latest trends, products, and technologies shaping the world of beauty and fashion.




Get your brand in front of buyers, celebrities and influential media.

Connect with distributors, regional retailers and industry icons.

Observe the latest trends and consumer reactions in an interactive luxury environment.