ASRAR Show

19 - 22 May 2025

Saraj Venue, Riyadh, Saudi Arabia

SAUDIS'S PREMIUM FASHION & BEAUTY EVENT

Redefining Fashion And Beauty in the Kingdom of Saudi Arabia

Prepare to be captivated by the brilliance of ASRAR, an event exclusively dedicated to beauty and fashion professionals. This ground-breaking event will unite industry experts, manufacturers, suppliers, and innovators to showcase the latest trends, products, and technologies shaping the world of beauty and fashion.

ASRAR Zones

Presents a captivating journey into the world of beauty, fashion, and weddings, designed to inspire and empower every attendee. This groundbreaking event in Riyadh will bring together a vibrant showcase of international, regional, and local exhibitors from three distinct zones:

Fashion

Saudi fashion is a vibrant blend of tradition and modernit. Reflecting the countries rich cultural heritage and its progressive outlook.

Beauty

Saudi beauty encompasses a rich blend of traditional and modern influences, reflecting the countries cultural heritage & contemporary trends.

Weddings

Saudi weddings are not just a union of two individuals, they are a grand celebration of famil, community, and cultural heritage.

ASRAR HIGHLIGHTS: FEATURES & INTERACTIVE LABS

To enhance the interactive experience for our visitors, we've curated a series of engaging live activities. These demonstrations will showcase the latest trends, techniques, and products in the world of beauty, fashion, and weddings. Attendees will have the unique opportunity to witness expert artistry in action and receive valuable tips and advice as well as get insights from global market leaders.