Asrar Fashion Show

Second Edition

18-20 January 2026

The Canopy Banqueting & Conferences, Riyadh

Redefining Fashion And Beauty in the Kingdom of Saudi Arabia

Prepare to be captivated by the brilliance of ASRAR, an event exclusively dedicated to beauty and fashion professionals. This ground-breaking event will unite industry experts, manufacturers, suppliers, and innovators to showcase the latest trends, products, and technologies shaping the world of beauty and fashion.

ASRAR Zones

Presents a captivating journey into the world of beauty, fashion, and weddings, designed to inspire and empower every attendee. This groundbreaking event in Riyadh will bring together a vibrant showcase of international, regional, and local exhibitors from three distinct zones:
Asrar Fashion

Luxury bags and shoes area


Asrar Fashion

The most prestigious fashion and beauty platform


Asrar Fashion

Luxury bags and shoes area


Reasons to Exhibit at ASRAR?

An elitist vision

Get your brand in front of buyers, celebrities and influential media.

Strong network

Connect with distributors, regional retailers and industry icons.

Direct Market Insight

Observe the latest trends and consumer reactions in an interactive luxury environment.

An elitist vision

Get your brand in front of buyers, celebrities and influential media.

Strong network

Connect with distributors, regional retailers and industry icons.

Direct Market Insight

Observe the latest trends and consumer reactions in an interactive luxury environment.

Who's coming

Those interested in fashion and beauty

Stylists, editors and influencers

Those interested in beauty and luxury lifestyle

Celebrities and the media

Who should be involved

Luxury fashion brands and designers

The finest fragrance and skincare brands

Manufacturers and distributors of jewellery and accessories

Women's Shoes & Bags Brands

Luxury fashion brands and designers

The finest fragrance and skincare brands

Manufacturers and distributors of jewellery and accessories

Women's Shoes & Bags Brands

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Asrar Fashion
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